LET'S TALK ABOUT SEXIn the near future, you may find Ludacris' picture plastered in the condom aisle of your favorite convenience store.
Coincidentally, the rapper-actor is attempting to increase the amount of sexual awareness in the urban community by participating in Trojan's latest Magnum ad campaign, Magnum Live Large Project.
As part of the company's newest initiative, fans of the metallic-gold-wrapped contraceptive will have an opportunity to win $5,000 for penning the hottest Magnum-themed lyrics for the company's song.
The chosen song will be played on national radio airwaves, and the finalist will win a trip to Atlanta.
Participants can head over to the campaign's official Web site to download their favorite beat and lay down vocals. Judges, including Ludacris, will narrow the top 10 songs based on creativity, melody, music, lyrics and entertainment value. [HipHop Wired]
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