JOHN TERRY will lose up to £20million in commercial deals over the next four years after being axed as England captain.
The Chelsea defender, 29, was stripped of the armband - and replaced by Rio Ferdinand - after a 12-minute meeting with boss Fabio Capello at Wembley yesterday.
Sponsorship experts believe the fall-out from Terry's affair with England team-mate Wayne Bridge's ex-partner Vanessa Perroncel will cost him several lucrative contracts.
His only current individual contract is a £4m boot deal with Umbro after his contract with King of Shaves ended in 2008.
OVER TO YOU ... Terry has lost the England armband to defensive partner Rio Ferdinand
Terry's other sponsorship earnings are tied in with Samsung's arrangement with Chelsea and England team backers Nationwide.
But success by England at this summer's World Cup - and the prospect of him holding the trophy aloft - would have catapulted Terry into a different market.
Now he has no chance of emulating David Beckham, a magnet to blue-chip sponsors like Vodafone, Gillette and Pepsi, who offered contracts valued at between £3m and £5m each.
Terry, worth an estimated £17m with club earnings of £150,000 a week, will also now miss out on the £250,000 captain's bonus from the team's sponsorship cash share-out.
Then there would have been the inevitable book after South Africa - with a bigger advance for any England skipper - and spin-offs with clothing brands.
Dr Sue Bridgewater, a lecturer in sports marketing at Warwick Business School, said: "As Tiger Woods found out to his cost, earnings can be substantially hit.
"Companies had not made much use of Terry in marketing terms even before all this but the potential was there given the prospect of the World Cup this summer.
"Previous England captains have all earned significant sums and the most successful, of course, was David Beckham.
"He is seen to have a positive image outside the sport, especially in the Far East where they see him as a strong family man."
Branding experts also believe Nationwide and Samsung, the Korean electronics firm which recently extended its Chelsea sponsorship until 2013, will quietly drop Terry's image from campaigns and focus on other players.
One said: "Despite Terry's past indiscretions, in recent years he has moulded his image on being a family man and the allegations have damaged this reputation.
"His role as England captain required a completely clean image. The commercial advantage of being England captain which can set you up for life has been lost."
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